Mobile Presence is one of the marketing services provided by Hockey Science & Technology.

Websites were commercialized 20 years ago. Today they are still a multi-keystroke digital commodity but much like a phone number and an email address, they are necessary to operating a business. However, tech experts have started to write about the death of “www” as access to content and services is now being done through touch, voice, audio matching, image matching, scanning, augmented reality, geo-location and proximity detection primarily through the use of mobile devices.

Mobile presence is essential in a digital world. Your market spends a significant amount of time with their mobile devices to navigate to rinks, play music at hockey games, post and check scores, keep track of their skill development, read sports articles, enter game and practice dates, check store hours, update social networks and more.

This blog will help your company, team, tournament, league or association learn about the growth of the mobile and the need for mobile presence.


Monday, November 25, 2013

iOS Comes Out on Top in Twitter Ads

Twitters ads just launched in Canada and we just finished our first campaign for a hockey product client.  The analytics are helpful.  Friday netted the most impressions in our 3-day weekend promotion.  The device analytics had iOS way out in front (not surprised) with desktop/laptop in 2nd (interesting) and Android in 3rd (slow adopters?).  

In our ad configuration, Blackberry was not selected (can't even remember if that was a choice). 

Can't wait to roll the dice again to see if we get similar results.   I'm guessing that #MobilePresence is big for Twitter. 
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