Mobile Presence is one of the marketing services provided by Hockey Science & Technology.

Websites were commercialized 20 years ago. Today they are still a multi-keystroke digital commodity but much like a phone number and an email address, they are necessary to operating a business. However, tech experts have started to write about the death of “www” as access to content and services is now being done through touch, voice, audio matching, image matching, scanning, augmented reality, geo-location and proximity detection primarily through the use of mobile devices.

Mobile presence is essential in a digital world. Your market spends a significant amount of time with their mobile devices to navigate to rinks, play music at hockey games, post and check scores, keep track of their skill development, read sports articles, enter game and practice dates, check store hours, update social networks and more.

This blog will help your company, team, tournament, league or association learn about the growth of the mobile and the need for mobile presence.


Sunday, August 4, 2013

A new mobile term - Native Ads

We've been calling it integrated digital or content marketing but the term "native advertising" works too.  A mobile native ad is defined as valuable content, from a brand, presented in a way that is less intrusive to the app user.  It's much like an advertorial in a magazine.

It's not display or banner advertising.  Mobile display ads can still be effective for advertisers (brands) if done on the right platforms and the right apps.  The rates for advertising are very reasonable for any advertiser.

An example of native ads is sponsored or promoted updates you see on Twitter, Facebook and now Linkedin.

An example of a native ad in our own app properties is in the Sharp Sk8s app.  Built into the punch card feature, a user keeping track of their skate sharpenings will come across a subtle product suggestion.  Many of our hockey apps have the ability to integrate creative, sustainable and longevity native ads.  The cost of this is more than a campaign period of display ads however.





Business Insider has put out a report about native ads.
The Emergence Of Native Ads On Mobile - Business Insider
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