Mobile Presence is one of the marketing services provided by Hockey Science & Technology.

Websites were commercialized 20 years ago. Today they are still a multi-keystroke digital commodity but much like a phone number and an email address, they are necessary to operating a business. However, tech experts have started to write about the death of “www” as access to content and services is now being done through touch, voice, audio matching, image matching, scanning, augmented reality, geo-location and proximity detection primarily through the use of mobile devices.

Mobile presence is essential in a digital world. Your market spends a significant amount of time with their mobile devices to navigate to rinks, play music at hockey games, post and check scores, keep track of their skill development, read sports articles, enter game and practice dates, check store hours, update social networks and more.

This blog will help your company, team, tournament, league or association learn about the growth of the mobile and the need for mobile presence.


Monday, July 29, 2013

Will your brand be slow with getting into the mobile media space?


It took years after the launch of app stores for several well known Canadian brands to develop their own app.  That's a good start into mobile presence.  However, as more and more time is being spent using smartphones, these same brands are slow to find other ways to engage with their market and customers.  While social media apps does provide some access, there's hundreds of other apps that brands can integrate with if they put their minds to it.

This 680News report provides more proof about our love with our mobile devices.

Smartphone ownership way up, Canadians addicted to their phones: Google study | 680News

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