Mobile Presence is one of the marketing services provided by Hockey Science & Technology.

Websites were commercialized 20 years ago. Today they are still a multi-keystroke digital commodity but much like a phone number and an email address, they are necessary to operating a business. However, tech experts have started to write about the death of “www” as access to content and services is now being done through touch, voice, audio matching, image matching, scanning, augmented reality, geo-location and proximity detection primarily through the use of mobile devices.

Mobile presence is essential in a digital world. Your market spends a significant amount of time with their mobile devices to navigate to rinks, play music at hockey games, post and check scores, keep track of their skill development, read sports articles, enter game and practice dates, check store hours, update social networks and more.

This blog will help your company, team, tournament, league or association learn about the growth of the mobile and the need for mobile presence.


Friday, May 10, 2013

Apple - iTunes - 50 Billion Apps Countdown

Mac App Store
Mac App Store (Photo credit: Wikipedia)
The App Store is about to reach 50 billion downloads and we are happy to have created 10 of the over 775,000 apps available.

I knew that apps would be successful when we first launched the HockeyGPS app in January 2009.  So successful that we stopped offering this navigation service on a website six months later (90% of the traffic was done on the app).

Apple - iTunes - 50 Billion Apps Countdown

Of the half a billion iOS devices sold and the amount of apps installed on them, I would have to think that no two devices are exactly the same.  Everyone can personalize their device to their own needs, hobbies, interests, job, and brand preferences.

What's significant about this milestone is that users are spending time with the apps they download.  This is time they used to spend on the computer navigating websites with multi-keystrokes and clicks.

Right now, apps are the pinnacle of mobile presence.

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