Mobile Presence is one of the marketing services provided by Hockey Science & Technology.

Websites were commercialized 20 years ago. Today they are still a multi-keystroke digital commodity but much like a phone number and an email address, they are necessary to operating a business. However, tech experts have started to write about the death of “www” as access to content and services is now being done through touch, voice, audio matching, image matching, scanning, augmented reality, geo-location and proximity detection primarily through the use of mobile devices.

Mobile presence is essential in a digital world. Your market spends a significant amount of time with their mobile devices to navigate to rinks, play music at hockey games, post and check scores, keep track of their skill development, read sports articles, enter game and practice dates, check store hours, update social networks and more.

This blog will help your company, team, tournament, league or association learn about the growth of the mobile and the need for mobile presence.


Thursday, May 16, 2013

Web App or Native App?

Nederlands: Linked In icon
Nederlands: Linked In icon (Photo credit: Wikipedia)
We get a few requests to basically cut and paste website content into a mobile app.  There are many apps out there that do this.  This is good if you just want to regurgitate content with minimal cost, minimal functionality and have the ability launch on several mobile platforms with ease.

 Apps should let us create, solve, share, explore, educate, entertain, challenge, save time, connect with people, laugh, play and more.  This cannot always be achieved with web apps.

 Take a look at LinkedIn's experience with web apps and the limitations they ran into.  Read this VentureBeat interview with Kiran Prasad, LinkedIn’s senior director for mobile engineering.   They finally developed their app native to the platforms and devices that it runs on.
 
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