Mobile Presence is one of the marketing services provided by Hockey Science & Technology.

Websites were commercialized 20 years ago. Today they are still a multi-keystroke digital commodity but much like a phone number and an email address, they are necessary to operating a business. However, tech experts have started to write about the death of “www” as access to content and services is now being done through touch, voice, audio matching, image matching, scanning, augmented reality, geo-location and proximity detection primarily through the use of mobile devices.

Mobile presence is essential in a digital world. Your market spends a significant amount of time with their mobile devices to navigate to rinks, play music at hockey games, post and check scores, keep track of their skill development, read sports articles, enter game and practice dates, check store hours, update social networks and more.

This blog will help your company, team, tournament, league or association learn about the growth of the mobile and the need for mobile presence.


Monday, May 20, 2013

The future of social is mobile

"As users flock to Vine, Snapchat and, previously, Instagram, the social platforms are challenged to continue to be the primary provider of these services to the growing army of smartphone users."

That is a part of a TechCrunch article by Keith Teare which really highlights the shift from web-based socializing to "the successes of mobile-first messengers".   If you visit the website for both Vine and Snapchat, you know right away that these social tools are mobile only and launched as mobile-first....not web-based.

Facebook taught us how to socialize digitally (beyond email).  But with so many smartphones around the world, cloud computing, and connectivity new mobile social apps are being created.  The next phase will be integration into your corporate brand apps just like how Facebook and Twitter are APIs in iOS for sharing purposes.

I'd like to see or know how you are using these mobile-first social services for your hockey business, tournaments, retail stores or products.

For more insights into this topic, please use the link below to read the full article.

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