Mobile Presence is one of the marketing services provided by Hockey Science & Technology.

Websites were commercialized 20 years ago. Today they are still a multi-keystroke digital commodity but much like a phone number and an email address, they are necessary to operating a business. However, tech experts have started to write about the death of “www” as access to content and services is now being done through touch, voice, audio matching, image matching, scanning, augmented reality, geo-location and proximity detection primarily through the use of mobile devices.

Mobile presence is essential in a digital world. Your market spends a significant amount of time with their mobile devices to navigate to rinks, play music at hockey games, post and check scores, keep track of their skill development, read sports articles, enter game and practice dates, check store hours, update social networks and more.

This blog will help your company, team, tournament, league or association learn about the growth of the mobile and the need for mobile presence.


Tuesday, May 14, 2013

As Mobile Increases, All Other Media Decreases

One of my favourite slide decks that I found on LinkedIn was done by Henry Blodget and Alex Cocotas of Business Insider.  The Future of Digital.

 It really paints a picture of how mobile presence is essential to any brand.
Digital is now a 4-screen world.  I read about at least four hockey companies each month on LinkedIn that are launching their new business as a website.  www.20YearOldMulti-keystrokeCommodity.com.  That's all there is.  No social media plan, no advertising dollars and certainly no mobile presence.  Just a website.  I recently went through my years of accumulated bookmarked hockey companies to see how they are doing.  About 25% of them no longer exist.  Some were digital based and some were product based. They all had great products and services but no marketing plans.  Just their efforts and dollars put into a website.

While the slides point out mobile display advertising stats and potential, mobile presence for your brand can exist in other ways.  Development of your own app, sponsorship of an app, social media mobile platforms are a few other ways to be known.

To see the complete deck, visit Business Insider 
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