Is your phone number published correctly for mobile convenience?

There are reasons why they are called 'smartphones'.  One of them is that they can detect phone numbers on company websites, social media, apps and emails.  With one tap on the phone number, your device will display a message asking if you want to make a call.

Your phone number needs to be published in a string of 10 to 11 characters for this work:

• 14165551212
• 1(416)555-1212
• 1-416-555-1212
• 1.416.555.1212

Notice in our examples we included the country code prefix "1".  This is for convenience for your customers who may need to reach you long distance and don't mind making the long distance call since many mobile voice plans include long distance calling.  If they happen to dial this number locally, most carriers suppress the "1" and complete and charge the connection as a local call.  Without the "1" in your published phone number, your long distance callers are inconvenienced with a carrier message stating that the "1" is required to complete a long distance call and to update their contact information and either pass the call through or ask your customer to redial. 

Go through your digital media (Linkedin, email signature, website, app, blog, social media, etc.) where your number is published and consider making it easier for your customers to reach you.