Mobile Presence is one of the marketing services provided by Hockey Science & Technology.

Websites were commercialized 20 years ago. Today they are still a multi-keystroke digital commodity but much like a phone number and an email address, they are necessary to operating a business. However, tech experts have started to write about the death of “www” as access to content and services is now being done through touch, voice, audio matching, image matching, scanning, augmented reality, geo-location and proximity detection primarily through the use of mobile devices.

Mobile presence is essential in a digital world. Your market spends a significant amount of time with their mobile devices to navigate to rinks, play music at hockey games, post and check scores, keep track of their skill development, read sports articles, enter game and practice dates, check store hours, update social networks and more.

This blog will help your company, team, tournament, league or association learn about the growth of the mobile and the need for mobile presence.


Monday, July 1, 2013

Six Years of Mobile Presence

Skate Sharpening
Skate Sharpening (Photo credit: CJMedia)
Great article by @susinsky in The Globe and Mail (Marketing matters: The ‘small’ problem with mobile ads).  If you are a brand manager you need to read this.

 With the iPhone in the market for six years now, mobile presence creativity still remains widely open.  It needs to come from brand managers, advertising agencies and even app developers.

Here's one for you.  A small local skate sharpening shop sends you a discount coupon to your mobile device when you visit a competitor.  It can be done.  Geo-location detection and integration into a hockey relevant app.
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